What they built
Company-wide Gong rollout: 18,000 licences and the whole salesforce on Gong Engage.
The result
Early-adopting teams show roughly 32% larger deal sizes and 26% higher win rates, Gong reports.
The number covers early-adopter teams vs others; not a controlled comparison.
The layer: data and ontology
Shared definitions of your metrics and records, used by both staff and agents.
- One definition for every metric that matters
- Linked objects across ERPs, CRM and documents
- A log of human decisions and their reasons
Read the guide to data and ontology.