Marketing & contentskill
Paid-ads unit-economics calculator
Problem solved: Founders deciding "can I afford to scale this campaign?" want 7 quick PPC calculations with benchmark interpretation, not a spreadsheet roundtrip.
What
An ads-math skill runs CPA, ROAS, break-even ROAS, LTV:CAC, MER, payback period, and contribution-margin checks against benchmark bands (e.g. SaaS LTV:CAC = 3:1, MER 5-10×) and flags campaigns that fail.
← All casesC-126